Blar i BI Open på forfatter "Pizzetti, Marta"
-
Augmented self - The effects of virtual face augmentation on consumers' self-concept
Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk (Peer reviewed; Journal article, 2021)Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual ... -
Space for seduction: the redefining of auction houses’ role in the art market
De Molli, Federica; Vecco, Marilena; Pizzetti, Marta (Peer reviewed; Journal article, 2022)Technological and socio-economic changes have forced organizations in the art sector to redefine their function in the market, to strengthen their relationships with consumers and to appeal to a more heterogeneous consumer ... -
Space for seduction: the redefining of auction houses’ role in the art market
De Molli, Federica; Vecco, Marilena; Pizzetti, Marta (Peer reviewed; Journal article, 2022)Technological and socio-economic changes have forced organizations in the art sector to redefine their function in the market, to strengthen their relationships with consumers and to appeal to a more heterogeneous consumer ...